By Oliver Berger. 2× exited founder. CPO at Stake. Ex-eBay, ex-MySpace.
A full-funnel conversion audit, with the same depth as a 12-week agency engagement. Every friction point named and prioritised. Behavioural psychology backing every recommendation. 7-day money-back — keep the report.
Sample Sitepeep Audit
Three findings from our public audit of Lovable.dev. Each one names the friction, explains why it kills conversion, and tells you exactly what to do about it.
The H1 describes what Lovable does ("build software with AI") instead of what the buyer gets. Visitors decode features instead of recognising their own pain.
Rewrite the H1 to mirror the buyer's internal monologue: what they're stuck on, not what the tool does.
Principle: Hero Statement Must Reflect Customer Belief
Three tiers sit side by side with no reference point. The buyer has no framework for "is $25/mo expensive?" because nothing contextualises the price against hiring a developer or using an agency.
Add a comparison anchor: "vs. hiring a freelance developer at $150/hr" above the pricing grid.
Principle: Default Effect — first number sets the reference
After signup, the user sees an empty project screen with no guidance. The aha moment — seeing AI generate working code — requires the user to figure out what to type first. Most won't.
Pre-populate the first project with a guided prompt: "Describe what you want to build" with 3 example templates.
Principle: Zero State Design — never show a blank canvas
Recent Sitepeep audits
What Sitepeep finds
Not a feature list. These are the actual problems we surface in every audit — the ones your team knows exist but can't pinpoint.
Hero copy that doesn't match the buyer's internal monologue
Form pre-screens that bleed completion rates
Pricing pages with no anchoring against the alternative
Post-submission black holes where motivation dies
Paywall placement that fires before the aha moment
Booking flows that ask the wrong questions in the wrong order
Onboarding sequences that confuse rather than orient
CTAs that compete with each other instead of guiding a single path
How it works
$1,495, fixed. No tiers, no negotiation. Stripe checkout, 60 seconds. Fill a short intake form and book your kickoff call.
30–45 minutes within 48 hours of purchase. Context, hypotheses, the specific KPIs you care about. This is where the audit gets calibrated to your funnel.
5–7 business days. A written audit with every friction point named, prioritised as Quick Win / Medium Lift / Strategic Bet, with behavioural science backing each one.
You can. And it'll give you 200 generic suggestions, half of them wrong for your stage, none of them prioritised. That's not a diagnosis — that's noise.
Sitepeep is what happens when AI scanning meets a senior product operator's pattern recognition. I tell you which findings actually matter for your funnel, which to fix Monday, and why. That's what $1,495 buys: judgment.
The alternatives
| Sitepeep | Agency Audit | Freelance UX | AI Tools Alone | DIY | |
|---|---|---|---|---|---|
| Price | $1,495 | $20,000+ | $2–5k | Free–$50/mo | Free |
| Turnaround | 5–7 business days | 8–12 weeks | 2–4 weeks | Instant | Indefinite |
| Behavioural framework | ✓ | Sometimes | Rare | × | × |
| Prioritised roadmap | ✓ | ✓ | Rare | × | Depends |
| Senior judgment | ✓ | Variable | Variable | × | You |
| Money-back guarantee | ✓ | Rare | Rare | N/A | N/A |
| Implementation | Recommendation-only | Often bundled | Variable | N/A | You |
What clients say
Oliver found conversion leaks we'd been staring at for months and couldn't see. The prioritised roadmap meant we knew exactly what to fix first. We shipped the top three Quick Wins in a week and saw a measurable lift within 30 days. Placeholder
We'd evaluated agencies at $20k+ and freelancers who'd have given us generic CRO advice. Sitepeep delivered the same depth in a week, at a fraction of the cost. The behavioural science backing was the difference — every recommendation had a reason, not just an opinion. Placeholder
Real testimonials to be sourced from PitchSlap, Phantm, and oliverberger.co client library. Replace placeholder content above with attributed quotes, real names, roles, and headshot photos.
Who's behind Sitepeep
I've spent 15+ years building, scaling, and fixing SaaS products. I've been a founder twice (both exited), a CPO, and a product leader at some of the largest consumer platforms in the world. Now I use that pattern recognition to find the exact points where SaaS funnels leak — and tell you how to fix them.
Sitepeep is my productised version of the conversion work I've done for years as an advisor. The framework is the same. The depth is the same. The difference: fixed price, fixed scope, fast turnaround.
A full-funnel conversion audit of your website. Every meaningful friction point named, prioritised as Quick Win / Medium Lift / Strategic Bet, with behavioural psychology backing each recommendation. Plus a 30–45 minute kickoff call with me and a personal check-in after delivery. The deliverable is a written report matching the depth of the sample audits on this page.
No. $1,495 is the price. No tiers, no negotiation, no seasonal promos. The fixed price is part of the brand — it signals that the work is worth exactly what it costs. If you're not sure, grab the free First Look and see the quality before you commit.
If the report isn't worth $1,495 within 7 days of delivery, email me and I'll refund you in full. No questions asked. You keep the report either way. The risk is entirely on me.
Sitepeep is recommendation-only. Implementation is yours, your team's, or your designer's. If you want execution help, I run advisory packages at oliverberger.co — but you can also use any designer or dev. The report is yours to use however you want.
I've audited signup flows, pricing pages, paywall experiences, booking funnels, onboarding sequences, checkout flows, and marketplace listings. If your funnel has humans trying to do something on a website — and some of them aren't — Sitepeep can diagnose why. If you're unsure, grab the free First Look first.
5–7 business days from the kickoff call. The kickoff call itself happens within 48 hours of purchase. So from the moment you buy to the moment the report hits your inbox: typically 7–9 business days. The hero promise is a shorthand for "this is fast."
Your audit content is private. I'll never share your findings or publish your audit without explicit permission. If you need a formal NDA, I'll sign a standard mutual NDA on request before the kickoff call. Just ask.
The First Look is an AI-generated scan that surfaces your top 3 friction points in ~20 minutes. It's a trailer. The full Sitepeep audit covers your entire funnel, applies 30+ behavioural psychology principles, includes a prioritised roadmap with Quick Win / Medium Lift / Strategic Bet classification, a 1:1 kickoff call, and personal check-in. It's the movie.
Free First Look
Drop your URL. Get an AI-generated scan of your top 3 friction points in ~20 minutes. No call. No pitch. Just the audit.
A full conversion audit. 5–7 business days. $1,495. 7-day money-back guarantee — keep the report either way.
“Oliver found conversion leaks we'd been staring at for months.” Placeholder
7-day money-back guarantee. Keep the report. The risk is on me.