SIGNED Oliver Berger · 2× exited founder · CPO at Stake · ex-eBay · ex-MySpace
An outside diagnosis of your SaaS against the principles the best product teams run on. Funnel, onboarding, activation, retention, UI craft. Every violation named. Every fix prescribed, down to the wireframe. 7-day money-back. Keep the report.
Three findings from our public teardown of Lovable.dev. One from the funnel, one from first-run, one from the AI surface. Each names the principle it violates and prescribes the fix. In the full audit, every prescription ships ready to build: rewritten copy, a wireframe of the corrected screen, implementation notes.
The H1 says what Lovable does ("build software with AI") instead of what the visitor is stuck on. Buyers decode features instead of recognising their own pain, and decoding is where they leave.
Rewrite the H1 to mirror the buyer's internal monologue. The problem they arrived with, not the technology behind the fix.
After signup the user lands on a blank canvas. Lovable's wow moment, watching AI produce a working app, only fires if the user composes a good first prompt unaided. The product makes its best moment the user's job.
Front-load the wow. Pre-filled example prompts, one-click templates, a first project that builds itself while the user watches.
When output misses, the visible path is to regenerate from scratch. Refining what is already 80% right is buried. That trains users to gamble instead of steer, and acceptance rate, the one metric that predicts retention for AI products, pays for it.
Make iterative refinement the primary action after every generation. Measure acceptance rate, not generation count.
Not a feature list. These are the patterns we flag over and over, across funnels, onboarding, retention mechanics, and AI surfaces. Your team knows something is off. These are the names for it.
Activation defined as the easiest milestone to hit, not the action that predicts retention.
Onboarding with nine mandatory screens where three would do.
The wow moment buried behind setup steps most users never finish.
Empty states that ask the user to invent their first move.
Pricing pages with no anchor against the alternative.
Streak mechanics that punish a missed day and offer no way back.
Power users with no keyboard path. Every action is a mouse hunt.
AI features that count generations and never measure acceptance.
Procedure
$9,000, fixed. No tiers, no negotiation. Stripe checkout. Fill a short intake form and book your kickoff call.
30–45 minutes within 48 hours of purchase. You bring demo access, your activation definition, and the retention picture as you see it. This is where the diagnosis gets calibrated to your product instead of a generic checklist.
A written audit covering your funnel and your product, screen by screen. Every violation named against the principle it breaks, prioritised as Quick Win / Medium Lift / Strategic Bet. Every prescription concrete enough to hand a designer: rewritten copy, wireframes of the fixed state, implementation notes.
You can. It knows the principles. It will hand you 200 suggestions, half wrong for your stage, none weighted, none sequenced. It has never walked your product with a demo account, never checked whether your activation metric predicts retention, and it will not tell you which three fixes matter Monday morning.
Sitepeep is AI scanning plus a senior operator's pattern recognition. I tell you which violations are costing you users, which are cosmetic, and what order to fix them in. That's what $9,000 buys: judgment.
The alternatives · Compared
| Sitepeep | Agency audit | Freelance UX | AI tools alone | DIY | |
|---|---|---|---|---|---|
| PRICE | $9,000 | $25,000 | $2–5k | Free–$50/mo | Free |
| TURNAROUND | 5–7 business days | 8–12 weeks | 2–4 weeks | Instant | Indefinite |
| NAMED PRINCIPLES | ● | Sometimes | Rare | ○ | ○ |
| GOES PAST SIGNUP | ● | Sometimes | Variable | ○ | Too close |
| WIREFRAMED FIXES | ● | Sometimes | Rare | ○ | ○ |
| WHAT TO FIX FIRST | ● | ● | Rare | ○ | Depends |
| SENIOR JUDGMENT | ● | Variable | Variable | ○ | You |
| MONEY-BACK GUARANTEE | ● | Rare | Rare | N/A | N/A |
| IMPLEMENTATION | Recommendation-only | Often bundled | Variable | N/A | You |
Field reports
Oliver flagged activation and onboarding problems we'd been staring at for months and couldn't see. The prioritised roadmap meant we knew exactly what to fix first. We shipped the top three Quick Wins in a week and saw a measurable lift within 30 days.
We'd evaluated agencies at $25,000 and freelancers who'd have given us generic CRO advice. Sitepeep covered the whole product, funnel through retention, in a week, at a fraction of the cost. Every recommendation came with the principle it rests on. Opinions we already had plenty of.
Real testimonials to be sourced from PitchSlap, Phantm, and oliverberger.co client library.
Operator profile · Signed
I've spent 15+ years building, scaling, and fixing SaaS products. Founder twice, both exited. CPO. Product leader at some of the largest consumer platforms in the world. Now I use that pattern recognition to find where SaaS products violate the principles their own teams believe in, and tell you how to fix them.
Sitepeep is my productised version of the product work I've done for years as an advisor. Same framework. Same depth. The difference: fixed price, fixed scope, fast turnaround.
FAQ · INDEX
A full diagnosis of your SaaS product and the funnel that feeds it. Every meaningful violation named against the principle it breaks, prioritised as Quick Win / Medium Lift / Strategic Bet. Every prescription is concrete: rewritten copy where words are the problem, a wireframe of the fixed screen where layout is, implementation notes for your team. Plus a 30–45 minute kickoff call with me and a personal check-in after delivery. The deliverable is a written report matching the depth of the sample findings on this page.
No. $9,000 is the price. No tiers, no negotiation, no seasonal promos. The fixed price is part of the brand. It signals that the work is worth exactly what it costs. If you're not sure, grab the free First Look and see the quality before you commit.
If the report isn't worth $9,000 within 7 days of delivery, email me and I'll refund you in full. No questions asked. You keep the report either way. The risk is entirely on me.
Sitepeep is recommendation-only. Implementation is yours, your team's, or your designer's. If you want execution help, I run advisory packages at oliverberger.co, but you can also use any designer or dev. The report is yours to use however you want.
A demo, trial, or sandbox account. Read-only is fine. I walk your product the way a new user would, from signup to the core loop, with your kickoff context on activation and retention alongside. No code access, no analytics integration required. If you can't share access, the audit covers everything reachable from a fresh signup.
I've audited compliance platforms, supplier portals, AI builders, marketplaces, booking flows, and subscription apps. Complexity is not a blocker. It's usually the finding: complexity shipped to every user instead of rationed for them. If you're unsure, grab the free First Look first.
5–7 business days from the kickoff call. The kickoff call itself happens within 48 hours of purchase. So from the moment you buy to the moment the report hits your inbox: typically 7–9 business days. The hero promise is a shorthand for "this is fast."
Your audit content is private. I'll never share your findings or publish your audit without explicit permission. If you need a formal NDA, I'll sign a standard mutual NDA on request before the kickoff call. Just ask.
The First Look is an AI scan of your public funnel, landing page through signup: your top 3 friction points in ~20 minutes. Signup is where the scan stops and the audit starts. The full Sitepeep goes inside the product: onboarding, activation, empty states, retention mechanics, AI surfaces. Scored against 80+ named principles, every prescription ranked by what to fix first, plus a kickoff call and a personal check-in.
Drop your URL. Get an AI scan of your public funnel, landing page through signup: your top 3 friction points in ~20 minutes. No call. No pitch. The scan stops at signup. The full audit is what happens after.
A full product diagnosis, with the prescription for every finding. 5–7 business days. $9,000.
7-day money-back guarantee. Keep the report either way.
"Oliver flagged problems we'd been staring at for months and couldn't see."
7-DAY MONEY-BACK · KEEP THE REPORT · RISK ON ME