Sitepeep
Booking 5 audits / wk · Next slot: {date}
FILE sitepeep / 001 / brief.md · DATE 2026.05.22 · STATUS Accepting

Your product breaks rules
you already believe in.

SIGNED Oliver Berger · 2× exited founder · CPO at Stake · ex-eBay · ex-MySpace

An outside diagnosis of your SaaS against the principles the best product teams run on. Funnel, onboarding, activation, retention, UI craft. Every violation named. Every fix prescribed, down to the wireframe. 7-day money-back. Keep the report.

See what Sitepeep finds on your site → Buy the full audit · $9,000
Agency audit $25,000 12 weeks · slide deck
Sitepeep $9,000 5–7 days · written diagnosis · same depth
Sample · Notion / 3 of 15 findings

What a Sitepeep audit looks like.

Three findings from our public teardown of Notion's post-signup activation. One from the first-run sequence, one from the AI reveal, one from the return experience. Each names the principle it violates and prescribes the fix. In the full audit, every prescription ships ready to build: rewritten copy, a wireframe of the corrected screen, implementation notes.

FINDING 01 QUICK WIN

Two of the first three actions are locked behind the plan just declined

Severity
High
Effort
0.5d
Surface
First-run / AI chat

On the first screen inside the product, two of the three suggested starting points render greyed with a padlock, gated behind the paid plan the user declined one screen earlier. At the highest-intent moment in the session, two-thirds of the offered paths punish a choice the product had just invited.

PRESCRIPTION

Show free-tier users three starting points they can actually complete. Surface locked capabilities later, in context, not as the opening menu.

Backed by Fogg Behavior Model · a trigger without ability produces frustration, not action
FINDING 02 MEDIUM LIFT

“Let me show you what’s been built” then shows nothing

Severity
Critical
Effort
1 wk
Surface
AI chat / the reveal

Notion’s AI builds a real, seeded relational workspace in about forty seconds, then writes “All set. Let me show you what’s been built” and displays nothing. Below the sentence sit three text links inviting the user to go find the payoff themselves. The emotional peak of the entire funnel is rendered as a paragraph.

PRESCRIPTION

Render the created databases inline at the reveal: Projects, Tasks and Meetings as real, scrollable mini-tables. Show the thing, then offer the links.

Backed by Peak-End Rule · Magic Moment: if you can’t screenshot the wow, the product doesn’t have one
FINDING 03 STRATEGIC BET

Home is empty on the one surface that decides day two

Severity
Critical
Effort
2 wk
Surface
Home / return

Home, the surface a returning user lands on, shows “Welcome home” on white space, for an account that had four populated databases built into it minutes earlier. No recent pages, no tasks, no next action. The screen whose only job is to earn the return does none of it.

PRESCRIPTION

Populate Home with the user’s own material: recent pages, open tasks, upcoming meetings, and the setup-progress strip stranded in the sidebar. Route new users to Home, not the last page they left.

Backed by Goal Gradient · Zeigarnik Effect: lead with the user’s own progress, not a feature tour
Read the full Sitepeep audit of Notion →
RECENT AUDITS · LOG
Pattern library / 08 of ~30 indexed

The violations we find in almost every SaaS.

Not a feature list. These are the patterns we flag over and over, across funnels, onboarding, retention mechanics, and AI surfaces. Your team knows something is off. These are the names for it.

F-001

Activation defined as the easiest milestone to hit, not the action that predicts retention.

F-002

Onboarding with nine mandatory screens where three would do.

F-003

The wow moment buried behind setup steps most users never finish.

F-004

Empty states that ask the user to invent their first move.

F-005

Pricing pages with no anchor against the alternative.

F-006

Streak mechanics that punish a missed day and offer no way back.

F-007

Power users with no keyboard path. Every action is a mouse hunt.

F-008

AI features that count generations and never measure acceptance.

See what Sitepeep finds on your site →

Procedure

Three steps. Done by next Friday.

STEP 01 ~ 60 sec

Buy Sitepeep

$9,000, fixed. No tiers, no negotiation. Stripe checkout. Fill a short intake form and book your kickoff call.

  • Stripe payment
  • Intake form
  • Kickoff booking
STEP 02 + 48 hr

Kickoff call with Oliver

30–45 minutes within 48 hours of purchase. You bring demo access, your activation definition, and the retention picture as you see it. This is where the diagnosis gets calibrated to your product instead of a generic checklist.

  • Demo or trial access
  • Activation + retention context
  • KPI alignment
STEP 03 5–7 days

Your Sitepeep lands

A written audit covering your funnel and your product, screen by screen. Every violation named against the principle it breaks, prioritised as Quick Win / Medium Lift / Strategic Bet. Every prescription concrete enough to hand a designer: rewritten copy, wireframes of the fixed state, implementation notes.

  • Screen-by-screen findings
  • Wireframes + rewritten copy
  • Prioritised prescriptions
Buy Sitepeep · $9,000
Q.

Why can't I just ask ChatGPT to audit my product?

A.

You can. It knows the principles. It will hand you 200 suggestions, half wrong for your stage, none weighted, none sequenced. It has never walked your product with a demo account, never checked whether your activation metric predicts retention, and it will not tell you which three fixes matter Monday morning.

Sitepeep is AI scanning plus a senior operator's pattern recognition. I tell you which violations are costing you users, which are cosmetic, and what order to fix them in. That's what $9,000 buys: judgment.

The alternatives · Compared

Sitepeep vs. everything else.

Sitepeep Agency audit Freelance UX AI tools alone DIY
PRICE $9,000 $25,000 $2–5k Free–$50/mo Free
TURNAROUND 5–7 business days 8–12 weeks 2–4 weeks Instant Indefinite
NAMED PRINCIPLES ● Sometimes Rare ○ ○
GOES PAST SIGNUP ● Sometimes Variable ○ Too close
WIREFRAMED FIXES ● Sometimes Rare ○ ○
WHAT TO FIX FIRST ● ● Rare ○ Depends
SENIOR JUDGMENT ● Variable Variable ○ You
MONEY-BACK GUARANTEE ● Rare Rare N/A N/A
IMPLEMENTATION Recommendation-only Often bundled Variable N/A You
Get your free First Look →

Field reports

Don't take my word for it.

REPORT 01 "
Oliver flagged activation and onboarding problems we'd been staring at for months and couldn't see. The prioritised roadmap meant we knew exactly what to fix first. We shipped the top three Quick Wins in a week and saw a measurable lift within 30 days.
NAME
Client Name TBD
ROLE
Founder, SaaS Company
REPORT 02 "
We'd evaluated agencies at $25,000 and freelancers who'd have given us generic CRO advice. Sitepeep covered the whole product, funnel through retention, in a week, at a fraction of the cost. Every recommendation came with the principle it rests on. Opinions we already had plenty of.
NAME
Client Name TBD
ROLE
Product Lead, SaaS Company

Real testimonials to be sourced from PitchSlap, Phantm, and oliverberger.co client library.

Buy Sitepeep · $9,000

Operator profile · Signed

About Oliver.

I've spent 15+ years building, scaling, and fixing SaaS products. Founder twice, both exited. CPO. Product leader at some of the largest consumer platforms in the world. Now I use that pattern recognition to find where SaaS products violate the principles their own teams believe in, and tell you how to fix them.

Sitepeep is my productised version of the product work I've done for years as an advisor. Same framework. Same depth. The difference: fixed price, fixed scope, fast turnaround.

Full bio at oliverberger.co →

FAQ · INDEX

Frequently asked questions.

Q.01 What do I get for $9,000?

A full diagnosis of your SaaS product and the funnel that feeds it. Every meaningful violation named against the principle it breaks, prioritised as Quick Win / Medium Lift / Strategic Bet. Every prescription is concrete: rewritten copy where words are the problem, a wireframe of the fixed screen where layout is, implementation notes for your team. Plus a 30–45 minute kickoff call with me and a personal check-in after delivery. The deliverable is a written report matching the depth of the sample findings on this page.

Q.02 Can I get a discount?

No. $9,000 is the price. No tiers, no negotiation, no seasonal promos. The fixed price is part of the brand. It signals that the work is worth exactly what it costs. If you're not sure, grab the free First Look and see the quality before you commit.

Q.03 How does the money-back guarantee work?

If the report isn't worth $9,000 within 7 days of delivery, email me and I'll refund you in full. No questions asked. You keep the report either way. The risk is entirely on me.

Q.04 Do you implement the changes?

Sitepeep is recommendation-only. Implementation is yours, your team's, or your designer's. If you want execution help, I run advisory packages at oliverberger.co, but you can also use any designer or dev. The report is yours to use however you want.

Q.05 What access do you need?

A demo, trial, or sandbox account. Read-only is fine. I walk your product the way a new user would, from signup to the core loop, with your kickoff context on activation and retention alongside. No code access, no analytics integration required. If you can't share access, the audit covers everything reachable from a fresh signup.

Q.06 What if my product is too complex or unique?

I've audited compliance platforms, supplier portals, AI builders, marketplaces, booking flows, and subscription apps. Complexity is not a blocker. It's usually the finding: complexity shipped to every user instead of rationed for them. If you're unsure, grab the free First Look first.

Q.07 How fast is "done by next Friday"?

5–7 business days from the kickoff call. The kickoff call itself happens within 48 hours of purchase. So from the moment you buy to the moment the report hits your inbox: typically 7–9 business days. The hero promise is a shorthand for "this is fast."

Q.08 What about confidentiality / NDAs?

Your audit content is private. I'll never share your findings or publish your audit without explicit permission. If you need a formal NDA, I'll sign a standard mutual NDA on request before the kickoff call. Just ask.

Q.09 What's the difference between the free First Look and the full audit?

The First Look is an AI scan of your public funnel, landing page through signup: your top 3 friction points in ~20 minutes. Signup is where the scan stops and the audit starts. The full Sitepeep goes inside the product: onboarding, activation, empty states, retention mechanics, AI surfaces. Scored against 80+ named principles, every prescription ranked by what to fix first, plus a kickoff call and a personal check-in.

FORM · FIRST-LOOK FREE · ~20 min

See what Sitepeep finds on your site.

Drop your URL. Get an AI scan of your public funnel, landing page through signup: your top 3 friction points in ~20 minutes. No call. No pitch. The scan stops at signup. The full audit is what happens after.

Use a full URL like https://yoursite.com
Enter a valid email address

No credit card · No call · Audit arrives in ~20 min

CASE your.product · STATUS UNEXAMINED

What a $25,000 agency engagement would tell you. For $9,000.
Done by next Friday.

A full product diagnosis, with the prescription for every finding. 5–7 business days. $9,000.
7-day money-back guarantee. Keep the report either way.

Free First Look → Buy Sitepeep · $9,000
"Oliver flagged problems we'd been staring at for months and couldn't see."

7-DAY MONEY-BACK · KEEP THE REPORT · RISK ON ME